25,000 spectators respond to the Passengers to the cinema! campaign promoted by EZAE

25,000 spectators respond to the Passengers to the cinema! campaign promoted by EZAE

December 13 2017

Thanks to the collaboration between EZAE and Zineuskadi, the Passengers to the cinema! campaign that was launched on 11 October in 59 Basque cinemas has been a success for the third year running.

This promotional campaign, which is sponsored by the Basque Government through Zineuskadi, sees the film experience as a journey through different places and cultures for the audience. Basque exhibitors have come together to support the Basque and European film industry.

In two and a half months, audiences have had the chance to see outstanding films at a reduced price, such as: Hurrak eta Lapurrak 2 (Zinema Euskaraz), Ninjago Lego (Zinema Euskaraz), Handia, Back to Burgundy, The little vampire, La batalla de los sexos andDeep.  It has been a resounding success: 25,000 viewers have enjoyed films at discount prices in the 59 cinemas that have participated in the campaign.

Seventeen members of EZAE,with a total of 59 cinemas in Gipuzkoa, Bizkaia and Álava, have participated in the campaign this year. Specifically, two San Sebastian cinemas that belong to the company SADE have participated in the initiative: Príncipe and Antiguo Berri; the cinemas owned by the company Areto: Gran Cinema Zugaza in Durango, Teatro Coliseo in Eibar, Cine Torrebillela in Mungia, Getxo Zinemak, Zornotza Aretoa in Amorebieta and Cine Meatzari in Muskiz; Golem Alhóndiga and the Multicines in Bilbao, Laudio Top Zinema, Usurbe Antzokia in Beasain, Cines Niessen in Errenteria and the cinemas owned by the company Hirutek: Bastero kulturgunea in Andoain, Zelai Arizti Aretoa in Zumarraga, Gurea Aretoa in Villabona and Oñatiko Zinea.

The campaign will be launched again in 2018 when the collaboration agreement has been renewed. That will be when the promotion dates are decided and each cinema chooses the films that will be given a €2 discount on each ticket.