Board of Directors
Partners
Jose Luis Rebordinos Miramón
Director of San Sebastian Film Festival
Jose Antonio Fernández Gutierrez
Director of the Basque Film Archive Foundation
Maite Ruiz de Austri
APIKA
Responsible
Head of marketing, communication and international development of Basque. Audiovisual.
Ione Feijoo
With a degree in Humanities and Communication from the University of Deusto, for 12 years she has worked in a communications agency where she started as an account executive, coordinating clients and executing digital projects and coordinating events and fairs, among other tasks.
Over the years she has had the opportunity to cover comprehensive work as a director of strategic communication projects that have helped brands to consolidate their positioning in the international market.
In 2014 she completed a Master's Degree in Marketing and Sales Management at EAE Business School. In 2022 she joined Zineuskadi to develop the marketing, communication and international development of the brand Basque.Audiovisual. through assistance to markets, strategies in digital environments and Brand content through specialized media, among others.
Head of Europa Creativa Desk MEDIA Euskadi
Ainhoa González
Ainhoa González Sanchiz holds a diploma in Business and Tourism Management from the University of Deusto (San Sebastián). At the beginning of her career, she worked for several different Spanish companies within the tourism industry.
In 2002 she made the leap to the audiovisual industry. She acquired much of her professional experience at the Europa Creativa Desk MEDIA Euskadi office, working there as an employee since 2002 and directing the proceedings since 2012.
In this role she has worked with promoting Basque cinema and to the same end she has been involved with the most important international markets in Europe (EFM de la Berlinale, MIPTV, MIPCOM, Marché du Film del Festival de Cannes, When East Meets West, Series Mania) and she has organised conferences and workshops on innovation – important tools for online training and work – between Basque and European film professionals, including script analysis, project development, international co-production, international marketing and distribution, media pack preparation and international cooperation workshops and workshops aimed at entrepreneurs in the cultural and creative sector. She has also organised various roundtables on the current television series market at the SSIFF in recent years.
Head of Film Basque Country
Ruth Aristondo
With a degree in Humanities and Communication from the University of Deusto, she worked for 11 years in communication agencies, eventually establishing her own branding and communication agency. Along this journey, she started as an account executive, managing clients, executing international brand projects, and coordinating events and fairs, before progressing to roles in the direction, design, and coordination of branding and communication strategies at an international level.
Alongside this role, she was part of the faculty at the University of Deusto in the San Sebastián Campus for 5 years, where she had the opportunity to teach courses on strategic, corporate, and media communication.
In 2024, she joined Zineuskadi to develop the Film Basque Country initiative, aimed at promoting Euskadi as a top destination for audiovisual productions internationally.
Coordinator
Mar Izquierdo
With a Degree in Audiovisual Communication from the University of Navarre, she worked for 12 years in the film industry as Production Coordinator, particularly in international projects, also combining it with television programmes in Spain, Portugal, Italy and Greece, in the role of Production Manager.
In 2016, she returned to Donostia/San Sebastián to become a member of the production team of DSS2016EU European Capital of Culture, where she carried out tasks for the project's production logistics. Since then, she has combined the production of a variety of cultural projects such as dFeria, Jazzaldia, concerts, etc.
In 2020, she became a member of the management team of the EGO (Basque Youth Orchestra), and also fulfilled production coordination and stage management functions. Finally, in 2021, she started working at Zineuskadi as a Coordinator, managing grants and the Zinema Euskaraz project, among many other tasks.
Head of Kimuak
Esther Cabero
She holds a degree in Humanities and Communication from the University of Deusto. She began her career at the San Sebastian Festival as assistant to the head of the Industry Department, where she was in charge of organizing forums and professional meetings and managing the department's publications and marketing actions.
In 2009 she completed a Master's Degree in Cultural Management at the Carlos III University of Madrid and joined the Department of Culture of the Academy of Cinematographic Arts and Sciences of Spain, assisting in film programming and exhibition design.
Since July 2011, she has been responsible for the Kimuak programme for the promotion and distribution of Basque short films. She has participated in several international project commissions and has been a jury member at various film festivals and events.