Ainhoa González Sanchiz holds a diploma in Business and Tourism Management from the University of Deusto (San Sebastián). At the beginning of her career, she worked for several different Spanish companies within the tourism industry.
In 2002 she made the leap to the audiovisual industry. She acquired much of her professional experience at the Europa Creativa Desk MEDIA Euskadi office, working there as an employee since 2002 and directing the proceedings since 2012.
In this role she has worked with promoting Basque cinema and to the same end she has been involved with the most important international markets in Europe (EFM de la Berlinale, MIPTV, MIPCOM, Marché du Film del Festival de Cannes, When East Meets West, Series Mania) and she has organised conferences and workshops on innovation – important tools for online training and work – between Basque and European film professionals, including script analysis, project development, international co-production, international marketing and distribution, media pack preparation and international cooperation workshops and workshops aimed at entrepreneurs in the cultural and creative sector. She has also organised various roundtables on the current television series market at the SSIFF in recent years.