Board of Directors


Aitziber Atorrasagasti Calcedo

Director of Culture Promotion, Eusko Jaurlaritza – Basque Government


Aintzane Pérez del Palomar

Euskal Irrati Telebista


Alfonso Benegas



Jose Luis Rebordinos Miramón

Director of San Sebastian Film Festival

Jose Antonio Fernández Gutierrez

Director of the Basque Film Archive Foundation

Iker Ganuza


Marian Fernández



Head of Europa Creativa Desk MEDIA Euskadi

Ainhoa González

Ainhoa González Sanchiz holds a diploma in Business and Tourism Management from the University of Deusto (San Sebastián). At the beginning of her career, she worked for several different Spanish companies within the tourism industry.

In 2002 she made the leap to the audiovisual industry. She acquired much of her professional experience at the Europa Creativa Desk MEDIA Euskadi office, working there as an employee since 2002 and directing the proceedings since 2012.

In this role she has worked with promoting Basque cinema and to the same end she has been involved with the most important international markets in Europe (EFM de la Berlinale, MIPTV, MIPCOM, Marché du Film del Festival de Cannes, When East Meets West, Series Mania) and she has organised conferences and workshops on innovation – important tools for online training and work – between Basque and European film professionals, including script analysis, project development, international co-production, international marketing and distribution, media pack preparation and international cooperation workshops and workshops aimed at entrepreneurs in the cultural and creative sector. She has also organised various roundtables on the current television series market at the SSIFF in recent years.


Head of Promotion & Basque Audiovisual

Jara Ayucar

Jara Ayucar holds a Bachelor's degree in Humanities (majoring in Communication) from the University of Deusto (San Sebastián) and a Master’s degree in Audiovisual and Documentary Writing (majoring in Narrative Strategies and Production Processes) from the UPV-EHU (Leioa Campus).

Jara began her professional career in the San Sebastián Film Festival Department of Industry (Sales Office) in 2009. Since then, she has combined her work for the San Sebastián Film Festival Industry Club with work relating to the international audiovisual industry. She has acted as a matchmaker in a variety of international markets, (MIPTV, MIPCOM, EFM Berlinale, Cannes Festival Marché du Film, FICG), in cinema distribution (One Eyed Films, London), and in television production (Bainet TV), she colaborated with the organisation of the FICG market, in addition to coordinating the film screenings and moderations at the first San Cristóbal de las Casas International Film Festival and leading the programming of the AECID Training Centre in La Antigua Guatemala. She is currently the marketing director of Zineuskadi, where her work focuses most strongly on increasing the international scope of the industry in cinema markets (Basque Audiovisual). In 2018 launched the NOKA Mentoring programme for basque women directors.

Head of Zinema Euskaraz & Grants

Gurutze Peñalva

Gurutze Peñalva works for Zineuskadi organisation since 2012.  She began her professional career at the Lotura Films animation production company in 1986. She worked as Executive Producer and Production Director on the following feature films: “Balearenak” (“La leyenda del viento del Norte”) (1989-91), “Ahmed Príncipe de la Alhambra” (1996-98), “El embrujo del Sur” (2001-03), “Barriola, San Adriango Azeria” (2006-08). She was also the Production Director of “La isla del cangrejo” which won the Goya award for the best animated film in 2001.  She has also worked as a Production Director for various different television animation series and advertising spots.

In 2011 she began work as an audiovisual consultant, guiding audiovisual production companies through all of the procedures necessary for succeeding in their projects.

She is currently the Financial Director of Zineuskadi and the Manager of the Zinema Euskaraz programme and she manages grants for the promotion and marketing of feature films and for access to exhibition spaces.